The social/digital revolution has created a blind spot for CEOs.
- Traditionally, culture is strongest at the top and weakens down the line. The mission, vision and values are well understood in the executive suite, but less understood by the junior staff.
- With social/digital it’s the reverse. With the biggest driver of cultural change, the blind spot is on the top floor.
It’s topsy-turvy.
Here’s just one piece of supporting evidence from the Pew Research Journalism Project, looking at where people get their news. The digital natives get a lot of it on social media. They are sharing information, including what’s happening at work. And in the same research paper are stats to show that only about a quarter of these people read newspapers.
Social media chat is increasingly driving your company’s culture.
So, are you, the CEO, the laggard?
For more read: 7 simple steps for a CEO to catch up with the social/digital revolution.
