Now an insight into what Steve Jobs was and Apple is planning for us.
At its most bland the coming television revolution is going to mean television programs when you want them on your iPhone/iPad. At its most interesting, well, it’s hard to imagine. For CEOs this means a whole new opportunity to communicate.
It makes for exciting reading and reinforces the view that that medium that became the message will dominate social media ……
Below is an excerpt from a well researched piece from the Wall Street Journal:
Apple Plots its TV Assault
By JESSICA E. VASCELLARO And SAM SCHECHNER
Apple Inc. is moving forward with its assault on television, following up on the ambitions of its late co-founder, Steve Jobs.
In recent weeks, Apple executives have discussed their vision for the future of TV with media executives at several large companies, according to people familiar with the matter.
Apple is also working on its own television that relies on wireless streaming technology to access shows, movies and other content, according to people briefed on the project.
In the recent meetings with media companies, the Apple executives, including Senior Vice President Eddy Cue, have outlined new ways Apple’s technology could recognize users across phones, tablets and TVs, people familiar with the talks said.
In at least one meeting, Apple described future television technology that would respond to users’ voices and movements, one of the people said. Such technology, which Apple indicated may take longer than some of its other ideas, might allow users to use their voices to search for a show or change channels…….
Read more: http://online.wsj.com/article/SB10001424052970204791104577106531093742246.html#ixzz1h0XvPvbJ.
