Previously we have looked at some of the features Apple could use to distinguish itself from competitors, as reported in the WSJ. Now, for all interested in the social media marketing and social media strategy, an update from the WSJ describing how Apple is preparing to enter the low-margin, cut-throat business of traditional television, and the challenges it will face. Read on…
Apple Could Create Its Own TV Reality
“…… Perhaps the biggest challenge would be securing great video content to set an Apple TV apart from others. Some is available online free (like Hulu), by subscription (Netflix), or available for purchase through iTunes, but much of the best is available only to cable subscribers. Content owners that benefit from high affiliate fees paid by cable companies aren’t necessarily keen to risk that revenue by letting Apple sell their content on a timely basis.
Apple had an easier go of it with its iPod, as piracy already had hammered music profits when the device arrived. Labels had little choice but to sell content via iTunes, desperate as they were to stabilize their business…….”
