Here is a really interesting report (IBM CEO survey: ‘Leading through Connections’), because it reinforces what we have been writing about, concerning CEO attitudes to…
Peter WilkinsonAugust 20, 2014
Below is a reinforcing take on the powerful survey by The Economist Intelligence Unit and PulsePoint. As e-Marketer reports (below), CEOs are collectively acknowledging positive…
Peter WilkinsonAugust 20, 2014
ntegral to this is the concept of community relations – or how we get along in the communities in which we make our profit, generally the…
Peter WilkinsonAugust 20, 2014
Is social media changing the role of the CEO? Well, we believe it is. With the explosion of social media there is already so much…
Peter WilkinsonAugust 20, 2014
This is a turning point – the March, 2012 Economist/PulsePoint survey (The Economics of Socially Engaged Enterprise) is fascinating because it adds to the growing evidence…
Peter WilkinsonAugust 20, 2014
Q: Should CEOs be intimate and hands-on with social media, or just leave it to the “marketing-PR people”? A: I think it is a very…
Peter WilkinsonAugust 20, 2014
This article was written for the International Public Relations Association Three quick points: Social media is ours for the taking China presents tomorrow’s PR opportunities,…
Peter WilkinsonAugust 20, 2014
If you want a thought provoking giggle, read on. We are all grappling with social media, but none more than journalists and politicians who can…
Peter WilkinsonAugust 20, 2014
Below is a short valuable interview. We are a fan of Stephen Roach as a ‘China watcher’. His book, The Next Asia: Opportunities and Challenges for…
Peter WilkinsonAugust 20, 2014