There’s no shortage of evidence for the need for an Energy Literacy program as a way of improving environmental sustainability. Below is an ABC story…
Peter WilkinsonAugust 14, 2014
More and more businesses are using Twitter everyday and Twitter is making it easier for businesses too (read here). And while we are all becoming…
Peter WilkinsonAugust 14, 2014
As with all forms of communications, there’s hearing, and then listening. Hearing is mechanical, but as public relations or corporate affairs practitioners we have always…
Peter WilkinsonAugust 14, 2014
At some stage, we think, the term ‘Energy Literacy’ will enter the vernacular. It’s surprising it hasn’t already, as the lack of the public knowledge…
Peter WilkinsonAugust 14, 2014
Social media is dynamic and the way businesses can use it is changing so quickly it’s often hard to keep up. So should companies, particularly…
Peter WilkinsonAugust 14, 2014
Below is a story posted this week by JeffBulas on online videos, quoting marketing Prof. Brent Cocker from Melbourne University. Brent claims to have cottoned…
Peter WilkinsonAugust 14, 2014
It looks like videos are going to become critical to all public relations practitioners who want to do the right thing by their bosses or…
Peter WilkinsonAugust 14, 2014
Customer service is at crucial turning point with the invention of social network spaces in public relations. Retail stores, from the boutique clothes store to…
Peter WilkinsonAugust 14, 2014
For public relations practitioners who are using social media marketing or social media strategy to promote a company and company products the surveys summarised below are…
Peter WilkinsonAugust 14, 2014