We think this is an important article for all public relations practitioners who work in the area of social media marketing and social media strategy.…
Peter WilkinsonAugust 14, 2014
From a public relations point of view Reid Hoffman has made a goose of himself. As any CEO should know, what a person in authority…
Peter WilkinsonAugust 14, 2014
Our view is that every energy source has its advantages and disadvantages – it’s unwise to promote or castigate hastily. Below is a neat way…
Peter WilkinsonAugust 14, 2014
A note to public relations people involved in social media marketing: below is a story pushed by IBM, that seems to contradict the hype. It’s based…
Peter WilkinsonAugust 14, 2014
When the death of Steve Jobs broke, Twitter lit up across the globe spreading messages like wildfire. While I would like to come back to…
Peter WilkinsonAugust 14, 2014
We can’t escape the importance of the US energy security issues and policies on Australia. It impacts on our environmental sustainability, social sustainability, and financial sustainability.…
Peter WilkinsonAugust 14, 2014
The catholic church has entered the coal seam gas debate, citing ‘significant concerns’ about its impact on environmental sustainability, food security and health. See the…
Peter WilkinsonAugust 14, 2014
The virtual landscape has expanded opportunities for every CEO. How? Now, for the first time in history we can all play politics. And we’re not…
Peter WilkinsonAugust 14, 2014
As Yergin argues in his book, The Quest, the issue that surrounds oil and other sources of energy isn’t the potential shortage, but the increasing…
Peter WilkinsonAugust 14, 2014