Why aren’t we undertaking a normal Crisis/Recovery Program? In most crises, our aim is to return to ‘normal’ as quickly as possible. However, in some…
Peter WilkinsonAugust 13, 2014
The General Rule: when developing a social media strategy for consumer PR or Corporate Affairs, take it slowly. Patience pays. Social media is offering a…
Peter WilkinsonAugust 13, 2014
Comments on social sites about brands and products are encouraging users to take action Social networks are becoming a part of everyday life for many…
Peter WilkinsonAugust 13, 2014
Hi friends, this is a valuable article for all public relations professionals working in the clean energy area, a specialty for the Sydney PR company,…
Peter WilkinsonAugust 12, 2014
Here are 6 practical tactical tips. 1. Ask people to complain to you first. This gives you the chance to fix their problem, before they…
Peter WilkinsonJuly 24, 2014
Prime Minister Tony Abbott’s changed approach to working with media once in government (most controversially with boat people) is a great case study for Crisis…
Peter WilkinsonJanuary 13, 2014
US TV prime-time talk show host and news correspondent Katie Couric is leaving US ABC TV to join Yahoo as ‘global anchor’ and one of…
Peter WilkinsonNovember 28, 2013
Change management is about looking at new ways of doing things to adapt to new conditions. So, brought to us by the guy who introduced…
Peter WilkinsonAugust 1, 2013
Below, folks, is a powerful article by Thomas Friedman expressing what a lot of us find hard to articulate. He’s captured the multidimensional and chaotic…
Peter WilkinsonApril 30, 2013