AAP reports that Australian Resources and Energy Minister Martin Ferguson has told an oil and gas safety conference in Perth that Australia’s emerging CSG industry…
Peter WilkinsonAugust 10, 2011
We crisis public relations practitioners talk about the importance of Winning the Debate* by 1) having the winning argument; 2) setting the debate agenda – daily; 3) being accurate, open…
Peter WilkinsonJuly 20, 2011
As my first year at Wilkinson Group comes to a close, I look back and reflect on what I consider to be the six most…
Peter WilkinsonJuly 20, 2011
Strategies are ‘how’ over the longer term we will achieve our objectives; tactics are short term activities to achieve them. A plan needs both. Avoid…
Peter WilkinsonJuly 19, 2011
The 18th of July will go down as Day 1 of the Murdoch fight-back. The day father and son appeared before the British parliamentary ctee. In…
Peter WilkinsonJuly 18, 2011
For Public Relations practitioners this is also a reminder that journalists love nothing more than to feed on their own, it’s a feast. Now the story of…
Peter WilkinsonJuly 17, 2011
It’s been reported that the Fukushima tsunami plan was an out of date single page memo. A good Crisis Plan is a cleverly and thoughtfully crafted document, long…
Peter WilkinsonJune 4, 2011
The general rule: In any public relations, strategy matters; much more so when there is conflict and a need for change management. Strategy is the…
Peter WilkinsonMay 25, 2011
With the budget behind us, we’re back to the dreaded carbon tax debate. On Saturday the Weekend Australian reported that Qantas will be forced to…
Peter WilkinsonMay 20, 2011