Strategies are ‘how’ over the longer term we will achieve our objectives; Tactics are short term activities to achieve them. While strategy is about planning,…
A strategy is ‘how’ we deliver objectives over the longer term (tactics in the shorter term). It focuses on issues of resources, processes, people etc. As…
In previous blogs we’ve written that James’ integrity is one of the fail-points in this drama. There is a truism in Crisis Public Relations that applies…
This is an update for crisis public relations practitioners on how the Murdoch family and New Ltd has managed the hacking scandal crisis (to see earlier…
It was one of the biggest Australian Public Relations disasters of 2010, the leaking of Big Tobacco’s attempt to halt legislation while ‘hiding’ behind an…
We crisis public relations practitioners talk about the importance of Winning the Debate* by 1) having the winning argument; 2) setting the debate agenda – daily; 3) being accurate, open…