You can be as cynical as you like but McDonald’s have played two aces recently – one in a show ‘n tell video describing how…
Peter WilkinsonDecember 13, 2012
The new challenge - attract a crowd How we design a communications plan is changing. Traditionally we have said: Where are we now? Where do…
Peter WilkinsonSeptember 5, 2012
The last three days have involved three media training sessions, with the same three anxieties about journalists: bias, shallowness, inaccuracy. This is not new –…
Peter WilkinsonAugust 10, 2012
As my first year at Wilkinson Group comes to a close, I look back and reflect on what I consider to be the six most…
Peter WilkinsonJuly 20, 2011
Most of our clients have in investment in climate change, some as large fuel producing companies trying to get along with the community, other as…
Peter WilkinsonOctober 14, 2010