The arguments swirling around the RDA may seem like a side issue in Australian politics, but they’re not – they’re of fundamental importance. They go…
Peter WilkinsonMarch 14, 2017
Last week we witnessed the unedifying spectacle of Turnbull and Abbott going hammer and tongs at each other, with media commentary emphasising their mutual hate.…
Peter WilkinsonOctober 25, 2016
Here’s a different slant on a story that’s been doing the rounds for the last week, about yet more redundancies amongst journalists, with The Independent…
Peter WilkinsonFebruary 23, 2016
Of all the Public Relations skills, how importantly do you rate connecting with people? I’m a great advocate of the concept of Emotional Intelligence, as…
Peter WilkinsonDecember 16, 2015
"A man with fame in the Public Relations industry that can only be earned through great deed and excellent work. I had the great fortune…
Peter WilkinsonNovember 27, 2015
Andrew McIlwain, (former) CEO: "Peter and his team at Etched provided key advice, public relations input and support to Unity during the period we were…
Peter WilkinsonNovember 26, 2015
There are two articles this morning (25th Sept) that for me tell an interesting story for Corporate Affairs people and CEO's who follow politics in…
Peter WilkinsonSeptember 25, 2015
Just completed a trip through Hong Kong and Singapore to meet with other corporate communications and marketing companies. PR in Asia takes different strategies, and Western…
Peter WilkinsonAugust 25, 2015
The below article is relevant for people developing leadership skills: those of us who follow elections, out of self-interest, to keep up with current leadership,…
Peter WilkinsonAugust 7, 2015