In Australia we are expecting a good year for public relations practitioners in 2012, and we are relying on forecasters like Treasury Secretary Martin Ferguson…
Peter WilkinsonAugust 20, 2014
Public relations practitioners need to be constantly reminded about the pressure under which journalists work. They have employers, which are editors in the print medium.…
Peter WilkinsonAugust 20, 2014
Think on this: Is the term social media now irrelevant? Is social and online media now more correctly described as a virtual landscape or digital…
Peter WilkinsonAugust 20, 2014
In July we explained why we felt the future was rosy for public relations practitioners in Australia. Now a further positive note from the Holmes Report…
Peter WilkinsonAugust 20, 2014
It started with a Twitter account, @riotcleanup, to rally volunteers. In a matter of hours it attracted over 8,000 followers; in 6 hours, 24,000 followers;…
Peter WilkinsonAugust 20, 2014
The issue of cheque book journalism comes up again and again. It’s an important topic for all public relations practitioners because at some stage we…
Peter WilkinsonAugust 20, 2014
Hi friends, this is a valuable article for all public relations professionals working in the clean energy area, a specialty for the Sydney PR company,…
Peter WilkinsonAugust 20, 2014
It’s a green light from Treasury Secretary Martin Parkinson. His speech last Thursday spells good news for Australian public relations practitioners. Commentary in much of…
Peter WilkinsonAugust 20, 2014
Social media is offering a terrific number of options for Public Relations practitioners generating news material – or material we used to call news. Citizen…
Peter WilkinsonAugust 20, 2014