Corporate Communications

By Peter Wilkinson, Wilkinson Group Public Relations Sydney   The general rule: Planning a strategy should be an early critical step in a campaign. Sounds…

.should ‘through’ be spelled ‘thru’, ‘tonight’ be ‘tonite’ and ‘see you’ now ‘c u’? The children leading this revolt don’t care but should we? Superficially…

Governments and regulators are fighting to preserve boundaries, minority groups are fighting to preserve identities, and newspapers and local TV are fighting to preserve their…

Tiger Woods has done for all elite sportsmen what Bill Clinton did for all politicians, further tarnishing a profession that had already well and truly…

Here is a valuable update on LinkedIn, courtesy of  Mic Johnson, relevant to all interested in social media strategy and social media marketing. See below for…

According to top US social media marketing company(emarketer.com)  we rank 4th largest ecommerce market in the Asia/Pacific. See the bar-chart below for details. It explains why…

Understanding your target audience is crucial in marketing your business online with social media today. For us public relations practitioners, when we guide our clients…

There are two really interesting elements to this blog: First is the concept of one simple thought per page; Second is the concept of a…