When I left 60 Minutes to be a public relations adviser I can remember being genuinely surprised at how scared people were of journalists. I…
Peter WilkinsonOctober 30, 2018
Create a knockout headline first, then an amazing first par, then a fantastic picture (if relevant). A great story will follow
Peter WilkinsonAugust 26, 2018
PR professionals and journalists share a poor reputation. It's highlighted by fake news and Donald Trump's war on media. This looks at what some countries…
Peter WilkinsonJuly 16, 2018
Media Training: Overview Photo: Channel 7 News In this now hyper competitive environment, CEO’s must be able communicate on behalf of the company to external…
Peter WilkinsonMay 1, 2018
Working in Crisis PR: Overview Crisis PR takes experience and you can't learn it out of a book. But the journey to becoming an experienced…
Peter WilkinsonNovember 19, 2017
In Australia there's a conversation, an undercurrent, about replacing PM Turnbull. Some say "Why, who else is there?"; others say "Why not replace one lack…
Peter WilkinsonJune 19, 2017
It’s a sensational period for good journalism. In the last short period: 1. The Washington Post scooped that Trump leaked classified information to the Russians. 2. The…
Peter WilkinsonJune 7, 2017
Trump’s war on media last week shone a light on its critical role in a democracy - unfettered and frank two-way communication between the people…
Peter WilkinsonMarch 1, 2017
It’s the communications professionals who have failed social media. By not taking responsibility we’ve spoilt it for the rest. Traditional media has set an expectation.…
Peter WilkinsonFebruary 8, 2017