Linked In is a site mainly used for professionals to network. Content is slightly more ‘serious’ than elsewhere for those developing social media relations. It claims…
Peter WilkinsonAugust 14, 2014
Previously we have looked at some of the features Apple could use to distinguish itself from competitors, as reported in the WSJ. Now, for all interested…
Peter WilkinsonAugust 14, 2014
A good definition of the carbon tax can be found here: At the centre of the government’s policy on climate change is pricing carbon. Many…
Peter WilkinsonAugust 14, 2014
The difficulty with the Carbon Tax is distilling fact from political rhetoric, plus learning the new “Climate Change’ language (emissions, offsets, equivalents, sinks, taxes, ETS’s,…
Peter WilkinsonAugust 14, 2014
When we develop a social media strategy clients often ask us about 1) how to manage the negatives and 2) how to minimise the risks. It…
Peter WilkinsonAugust 14, 2014
Is this a glimpse into the future? When a company faces community conflict, muddied by activists, confused by media interjections, fired by politicians with agendas,…
Peter WilkinsonAugust 14, 2014
There is a really fascinating study conducted by Mashable on a ‘catch of eye’ test – what people look at when browsing brand pages on Facebook.…
Peter WilkinsonAugust 14, 2014
There has been so much political ‘noise’ around the carbon tax issue, that our level of understanding – our Energy Literacy – is actually relatively…
Peter WilkinsonAugust 14, 2014
The below story amplifies a significant issue for wind farms in Australia. Do wind farms really threaten birds? It seems so. Would you believe there…
Peter WilkinsonAugust 14, 2014