ntegral to this is the concept of community relations – or how we get along in the communities in which we make our profit, generally the…
Peter WilkinsonAugust 20, 2014
This is a turning point – the March, 2012 Economist/PulsePoint survey (The Economics of Socially Engaged Enterprise) is fascinating because it adds to the growing evidence…
Peter WilkinsonAugust 20, 2014
Q: Should CEOs be intimate and hands-on with social media, or just leave it to the “marketing-PR people”? A: I think it is a very…
Peter WilkinsonAugust 20, 2014
This article was written for the International Public Relations Association Three quick points: Social media is ours for the taking China presents tomorrow’s PR opportunities,…
Peter WilkinsonAugust 20, 2014
If you want a thought provoking giggle, read on. We are all grappling with social media, but none more than journalists and politicians who can…
Peter WilkinsonAugust 20, 2014
Below is a short valuable interview. We are a fan of Stephen Roach as a ‘China watcher’. His book, The Next Asia: Opportunities and Challenges for…
Peter WilkinsonAugust 20, 2014
Hello, I’d like to introduce you to our video studio — The Corporate Studio. We offer 5 different studio-based programs that include: Media Training, Crisis…
Peter WilkinsonAugust 20, 2014
The big minus with ‘citizen journalism’ is, there is no Code of Ethics, no standards of accuracy, no financial accountability, little respect for copyright, little…
Peter WilkinsonAugust 20, 2014
According to this article (from the Harvard Business Review Blog) about tomorrow’s leaders, it will be about more than working hard and long, and being…
Peter WilkinsonAugust 20, 2014
This small posting might be interesting to many public relations and corporate affairs (public affairs) practitioners who struggle with filing emails and other documents. According to the below article, IBM researchers found email…
Peter WilkinsonAugust 20, 2014
This is how we see it at the Wilkinson Group for public relations and corporate affairs practitioners: our working environment will evolve at a yet greater…
Peter WilkinsonAugust 20, 2014
Think on this: Is the term social media now irrelevant? Is social and online media now more correctly described as a virtual landscape or digital…
Peter WilkinsonAugust 20, 2014
It started with a Twitter account, @riotcleanup, to rally volunteers. In a matter of hours it attracted over 8,000 followers; in 6 hours, 24,000 followers;…
Peter WilkinsonAugust 20, 2014
By Peter Wilkinson, Wilkinson Group Public Relations Sydney The general rule: Planning a strategy should be an early critical step in a campaign. Sounds…
Peter WilkinsonAugust 20, 2014
A slow-burn issue in Crisis PR is a problem that has been identified that can escalate into a crisis. Some research indicates that 80-90% of crises are…
Peter WilkinsonAugust 18, 2014
In mid 2012 a manufacturing plant, employing approximately 180 people at SW Sydney, burnt to the ground. While no-one was injured the plant was completely destroyed…
Peter WilkinsonAugust 17, 2014
Social media creates chaos in a crisis Transparency is not always your friend. Sometimes we must manage the message. The risk of social media in…
Peter WilkinsonAugust 15, 2014
.should ‘through’ be spelled ‘thru’, ‘tonight’ be ‘tonite’ and ‘see you’ now ‘c u’? The children leading this revolt don’t care but should we? Superficially…
Peter WilkinsonAugust 14, 2014
Tiger Woods has done for all elite sportsmen what Bill Clinton did for all politicians, further tarnishing a profession that had already well and truly…
Peter WilkinsonAugust 14, 2014