For the first time, the prestigious universities globally have been bumped down the search list by superior online marketers. It is a further indication that social media…
Peter WilkinsonSeptember 26, 2014
An example of an organisation's Social Media Protocols for employees: Dear Staff, The Internet has democratised publishing and we recognise how natural it is for…
Peter WilkinsonSeptember 11, 2014
In a crisis it's very easy to get lost in the heat-of-the-moment, be it a fire, a death, sexual abuse or fraud. Or a war.…
Peter WilkinsonSeptember 6, 2014
In Crisis PR, there are clearly defined steps to offering an apology: Define the issue Be remorseful and show concern (you can't fake either) Apologise…
Peter WilkinsonSeptember 2, 2014
Leadership: Changing Corporate Culture It's a constant leadership challenge. Culture change can be hard to create, unless you have some tools. Here is a process…
Peter WilkinsonAugust 27, 2014
In public relations and corporate affairs we talk a lot about ‘honesty'. But the term is used, well, flexibly. There are, for instance, ‘white lies’…
Peter WilkinsonAugust 26, 2014
Public Relations: Care-Listen-Create-Delight. This worked when I was a journalist, and it works in all public relations. Care: understand the person first, then the problem. Empathy.…
Peter WilkinsonAugust 25, 2014
Two good ‘reads’ to test our values. For CEOs and corporate affairs practitioners interested in core values there have been two noteworthy articles on trust…
Peter WilkinsonAugust 25, 2014
I’m advising a board wrestling with a restructure in the face of rapid change, plus growth: I’m comparing it with organisations that recently failed to meet…
Peter WilkinsonAugust 21, 2014