By Peter Wilkinson, Wilkinson Group Public Relations Sydney The general rule: Planning a strategy should be an early critical step in a campaign. Sounds…
Peter WilkinsonAugust 20, 2014
A slow-burn issue in Crisis PR is a problem that has been identified that can escalate into a crisis. Some research indicates that 80-90% of crises are…
Peter WilkinsonAugust 18, 2014
In mid 2012 a manufacturing plant, employing approximately 180 people at SW Sydney, burnt to the ground. While no-one was injured the plant was completely destroyed…
Peter WilkinsonAugust 17, 2014
Social media creates chaos in a crisis Transparency is not always your friend. Sometimes we must manage the message. The risk of social media in…
Peter WilkinsonAugust 15, 2014
.should ‘through’ be spelled ‘thru’, ‘tonight’ be ‘tonite’ and ‘see you’ now ‘c u’? The children leading this revolt don’t care but should we? Superficially…
Peter WilkinsonAugust 14, 2014
Governments and regulators are fighting to preserve boundaries, minority groups are fighting to preserve identities, and newspapers and local TV are fighting to preserve their…
Peter WilkinsonAugust 14, 2014
Tiger Woods has done for all elite sportsmen what Bill Clinton did for all politicians, further tarnishing a profession that had already well and truly…
Peter WilkinsonAugust 14, 2014
There’s a lot of interest. even anxiety, about the role China and the rest of Asia will play (and how soon it will happen) as…
Peter WilkinsonAugust 14, 2014
Nimbleness. For communicators, in my view staying one step ahead of the digital revolution is not a nicety; it’s a necessity. Online media is changing…
Peter WilkinsonAugust 14, 2014