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This is one of those diagrams that is really handy to stick on the information board in a public relations office. If you like, it’s a strategy document for people who use the visual part of their brain. If you watch the info-board, people will actually read it, and for those new entrants to the digital space, there’s even something to learn!
Peter Wilkinson is the Managing Director of Wilkinson Group, a crisis communications and reputation management consultancy based in Sydney. He is former chair and consults to Wilkinson Butler. His retained advisory service, Wilkinson Confidante, provides ongoing crisis preparedness and reputation counsel to boards and senior executives.
