This is a really useful reference document for setting up a Facebook strategy.
The 10 Most Popular Facebook Marketing PresentationsPosted: 16 Aug 2011 03:39 PM PDTTweet
Content marketing is one of the most powerful ways to engage your target audience.
Often the content that we have on our computers that should be shared with the world to promote your brand remains hidden and offline.
YouTube, Facebook and Twitter are well known social media and social networking channels that can help spread your content and ideas.
Slideshareis an often forgotten and undiscovered social media platform where you can upload your PowerPoint presentations and make them visible to the world wide web.
The power of Slideshare is that it is easy for people to spread your visual ideas by
§ Sharing from the platform on Twitter, Facebook and LinkedIn
§ Making it downloadable
§ Enable it to be made a favourite
§ Allowing people to embed it in their blog or website
§ Email it to friends and colleagues
Here are some popular Slideshare presentations on Facebook Marketing.
The 10 Most Popular Facebook Marketing Presentations
1. The 5 Tools for Effective Facebook Marketing
This presentation by Justin Kistner of Web Trends and Dan Zarella of Hubspot looks at the tools and the power of Facebook marketing where fans are looking for deals and news. It reveals the top 3 reasons people will “like” a brand’s Facebook page
1. Brand Invite orAd – 75%
2. Friend – 59%
3. Search – 49%
The 5 Key Tools for Effective Facebook Marketing
2. A Brief Intro to Facebook Marketing
This presentation is by Webtrends and looks at the reasons marketers should care about social and especially Facebook due to its ability to create
§ Awareness
§ Interest
§ Desire
§ Action
It also looks at social media as the third era of the web and highlights Facebook’s importance due to the fact that over 90% of all social marketing is done on Facebook.
Brief intro Facebook Marketing
3. Marketing in the Facebook Era
This presentation by @ClaraShih looks at the trends including the fact that CMO’s are shifting dollars to social media marketing. She also looks at the 4 pillars of Facebook marketing.
1. Facebook apps
2. Facebook pages
3. Facebook Ads
4. Engagement Ads
She also puts forward the idea of Facebook as a forum for on-line identity and branding.
Marketing in the Facebook Era (@ClaraShih)
4. Facebook Marketing for Your Business
Richard Krueger who wrote “Facebook Marketing for Dummies” in this presentation looks at “Why Facebook Matters” and the 5 Steps to Building your Facebook Presence
1. Expanding your network of frriends
2. Joining and participating
3. Monitoring
4. Creating
5. Managing ad campaigns
He also looks at Facebook’s targeting features
5. Facebook Best Practice Guide
This presentation by Boris Loukanovtouches on the 3 Key elements of the Facebook ecosystem.
§ Building
§ Engaging
§ Amplifying
He also outlines the 5 guiding principles to Facebook marketing.
6. Facebook Marketing – Leveraging the World’s Most Powerful Social Network
Jason Cormierasks three key Facebook Marketing questions (and answers them). He also recommends 6 Facebook starters for beginners.
1. Use a fan page not a group page
2. Use a vanity URL
3. Enable posts by admin and fans
4. Leverage custom tabs
5. Invite followers via email lists and web pages
6. Promote to related Group pages
He also covers the importance of monitoring interaction and trends
7. 8 Success Criteria for Facebook Marketing
Jeremiah Owyangfrom the Altimeter Group provides analysis that reveals how brands lack social media marketing maturity by not leveraging social features and what you can learn from that.
Criteria include
§ Set Community expectations
§ Provide cohesive branding
§ Be up to date
Recommendations include bolstering your Facebook pages with applications from third parties and integrate your Facebook marketing with your other on-line properties.
8. The Science of Facebook Marketing
Dan Zarella features again with his scientific take and debunks the popular nugget that “Ideas spread because they are good”. Some takeawys include
§ Facilitate existing relationships
§ People have profiles, brands have pages
§ Help your users look cool
He also covers some of the demographics of Facebook
9. 15 Learnings from the Top 50 Brands on Facebook
This presentation by Axon Alex who highlights some key elemnts of Facebook marketing including
§ Fans like free stuff
§ It’s another website
§ Show you care. Your fan will too
Some of the brands touched on are Red Bull. Target and Coca Cola
10. Facebook Engagement Rate
Frozen Frogslooks at what is the benchmark to understand if fans are really engaged with Fans by testing 100 brands Facebook pages. They found that 5 major trends to create engagement included
1. Brand new information or products
2. Provide savings
3. Be green
4. Do something special
5. Use eye catching images and videos
They then go on to provide examples.
What are the key takeaways you learned from these Facebook marketing presentations?
More Reading
§ F-Commerce: Is Facebook The New Shop Of The Future
§ 5 Ways To Improve Your Facebook Page Engagement with Fans
§ Is This the Holy Grail of Facebook Marketing?
§ How To Take Your Company Facebook Page From Zero To 40,000 Fans
§ 50 Fascinating Facebook Facts and Figures
§ The 10 Best Facebook Marketing Campaigns
§ How To Advertise On Facebook in 10 Minutes
§ How Effective Are Facebook Ads?
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