ntegral to this is the concept of community relations – or how we get along in the communities in which we make our profit, generally the city or country where we live; reputation and brand management. 1. This article poses two views, Friedman’s (to make a profit) and Taft’s (to serve others). 2. This article poses Porter’s view (increase profits in ways that serves others). 3. Or do we just peddle flatout and hope Wayne Swan’s budget doesn’t stuff things for all of us. The corporate affairs balancing act. Thoughts?
